The Kindness Card Experiment


Think New Yorkers are rude?
The Kindness Card Experiment is a way to recognize, reward, and spread kindness in NYC.

See how it works? Watch Video
Got a card? Activate Card


  1. 1. Noticing Kindness

    Thousands of Kindness Cards are in NYC right now. Every kind act spotted will get a card.

  2. 2. Rewarding Kindness

    The Kindness Card has a $10 value that can be redeemed or donated.

  3. 3. Activating Kindness

    Enter the card's serial number and share the story of your kind act.

  4. 4. Passing It On

    Spot a kind act and pass on the card to another person within 24 hours.

See the experiment in action

Explore Kindness

Got a card?

Activate Card
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